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📖 How It Works

From zero to winning product in 3 steps

Mulax is an AI-powered Shopify dropshipping assistant that lives in Discord. 18 commands covering every stage of your business — from finding products to scaling ads.

How Mulax works

No software to install. No dashboards to learn. Just type a command.

1

Join the Discord

Join our server and pick your tier — Free, Tier 1 ($49/mo), or Tier 2 ($99/mo). Free gets you 4 commands with 5 daily uses.

2

Type a command

Head to #bot-commands and type any slash command. Tell Mulax what product, niche, or competitor you're working with.

3

Get AI-powered results

Mulax analyzes your input and returns detailed, actionable results in seconds — unique to your product, not templates.

Every command, explained

Click any command to jump to its full breakdown.

Free Commands
/product FREE

AI-powered product research and validation. Tell Mulax your category, trend preference, and revenue goal — it returns scored product recommendations with market analysis, competition levels, profit potential, and supplier suggestions.

ParameterRequiredDescription
categoryRequiredProduct category to research
BeautyTechHomeFitnessFashionPetKitchenOutdoorBabyAuto
trendRequiredTrend direction to focus on
📈 Trending Up📉 Trending Down📊 Stable
revenueRequiredMonthly revenue target (e.g., "$5000")
target_ageOptionalTarget age group
18-25 (Gen Z)25-35 (Young Millennials)35-45 (Millennials)45-55 (Gen X)55+ (Baby Boomers)
target_platformOptionalAdvertising platform
Meta (Facebook/Instagram)TikTok ShopGoogle AdsAll Platforms
/product category:Beauty trend:Trending Up revenue:$5000 target_age:25-35 target_platform:TikTok Shop
What you get back
  • Product recommendations with AI scoring (1-10)
  • Market demand & search volume analysis
  • Competition level assessment
  • Estimated profit margins & revenue potential
  • Supplier suggestions & estimated costs
  • Platform-specific launch strategy
/adcopy FREE

Generate 10 unique ad copy variations for your product. Each variation is crafted for different angles — pain points, benefits, social proof, urgency, and more. Works for Facebook, Instagram, and TikTok ads.

ParameterRequiredDescription
productRequiredProduct URL or description (e.g., "portable blender" or a Shopify product link)
/adcopy product:Portable rechargeable blender for smoothies on the go
What you get back
  • 10 unique ad copy variations
  • Multiple angles: pain point, benefit, social proof, urgency, curiosity
  • Headlines, primary text, and CTA for each
  • Optimized for Facebook, Instagram & TikTok
/pagecopy FREE

Generate a complete Shopify product page — from the headline to the buy button. Includes persuasive descriptions, benefit-driven bullet points, trust badges, and urgency elements designed to convert browsers into buyers.

ParameterRequiredDescription
productRequiredProduct URL or niche description
/pagecopy product:https://mystore.com/products/led-face-mask
What you get back
  • Attention-grabbing product title
  • Persuasive product description (300-500 words)
  • Benefit-driven bullet points
  • Trust & social proof elements
  • Call-to-action copy
/hook FREE

Generate 10 viral, scroll-stopping hooks for your ads and content. The first 3 seconds decide if someone watches or scrolls — these hooks are designed to stop thumbs dead.

ParameterRequiredDescription
productRequiredProduct name or description
platformOptionalTarget platform
TikTokFacebookInstagramYouTube
styleOptionalHook style
CuriosityShockStoryQuestionStatistic
/hook product:posture corrector platform:TikTok style:Curiosity
What you get back
  • 10 scroll-stopping hooks
  • Platform-optimized language & tone
  • Mix of styles (curiosity, shock, story, etc.)
  • Ready to use as video openers or ad headlines
Tier 1 Commands — $49/mo
/ask TIER 1

Your personal AI dropshipping consultant. Ask anything about Shopify, ads, suppliers, scaling — and it remembers your conversation context so follow-up questions work naturally.

ParameterRequiredDescription
questionRequiredAny dropshipping question
/ask question:What's the best way to test 5 products with a $500 budget on TikTok?
What you get back
  • Expert-level AI answer tailored to your question
  • Actionable steps you can implement immediately
  • Context-aware — remembers your previous questions in the session
/pricing TIER 1

Smart pricing calculator with full profit projections. Factors in product cost, shipping, payment processing fees (3%), and your target margin to give you an optimized pricing strategy.

ParameterRequiredDescription
productRequiredProduct URL or description
target_marginRequiredTarget profit margin percentage (e.g., 30)
/pricing product:LED face mask target_margin:40
What you get back
  • Recommended retail price
  • Full cost breakdown (product, shipping, processing)
  • Profit per unit at different price points
  • Competitor price comparison
  • Volume-based profit projections
/emails TIER 1

Generate a complete 5-email marketing sequence. From the welcome email to the final push — each email is crafted with subject lines, preview text, and full body copy ready to paste into Klaviyo or any email platform.

ParameterRequiredDescription
product_typeRequiredProduct type or niche (e.g., "skincare" or "fitness gadgets")
/emails product_type:premium skincare tools
What you get back
  • Email 1: Welcome & brand introduction
  • Email 2: Value & education
  • Email 3: Social proof & testimonials
  • Email 4: Urgency & scarcity
  • Email 5: Final push & offer
  • Subject lines, preview text, and full body copy for each
/spy TIER 1

Competitor analysis powered by Meta Ad Library insights. Drop a competitor's URL or brand name and Mulax breaks down their strategy, ads, positioning, and weaknesses you can exploit.

ParameterRequiredDescription
competitorRequiredCompetitor URL or brand name
target_ageOptionalTarget age group
18-2525-3535-4545-5555+
target_platformOptionalTarget platform
MetaTikTok ShopGoogle AdsAll Platforms
/spy competitor:https://competitor-store.com target_platform:Meta
What you get back
  • Competitor strategy breakdown
  • Ad creative & copy analysis
  • Estimated ad spend & targeting
  • Positioning & messaging analysis
  • Weaknesses & opportunities to exploit
/abtest TIER 1

Generate 5 complete A/B testing angles with ad scripts and metrics to track. Stop guessing what works — let AI design your split tests with clear success criteria.

ParameterRequiredDescription
productRequiredProduct URL or description
/abtest product:wireless earbuds with noise cancellation
What you get back
  • 5 unique A/B test variations
  • Ad scripts for each variation
  • Key metrics to track (CTR, CPA, ROAS)
  • Success criteria & when to call a winner
  • Budget allocation recommendations
/creative TIER 1

Generate a full creative brief for your ad campaign. Hand this to a designer, UGC creator, or use it yourself — includes visual direction, copy variations, and CTA recommendations.

ParameterRequiredDescription
productRequiredProduct name or description
platformOptionalAd platform
Meta (Facebook/Instagram)TikTokGoogleYouTube
budgetOptionalDaily or total ad budget (e.g., "$50/day")
/creative product:ice roller for face platform:TikTok budget:$30/day
What you get back
  • Complete creative brief with visual direction
  • Ad concepts & angles
  • 3 description variations
  • CTA button recommendations
  • Platform-specific format guidance
/audience TIER 1

Build deep target audience personas for your product. Understand exactly who your buyer is — their demographics, interests, pain points, and where to find them online.

ParameterRequiredDescription
productRequiredProduct name or description
nicheOptionalProduct niche or market (e.g., "fitness", "beauty")
/audience product:resistance bands set niche:home fitness
What you get back
  • 2-3 detailed buyer personas
  • Demographics: age, gender, income, location
  • Psychographics: interests, values, lifestyle
  • Pain points & buying triggers
  • Ad targeting suggestions (interests, lookalikes)
/supplier TIER 1

Research suppliers and get a sourcing strategy for your product. Find reliable suppliers, compare platforms, and get tips on negotiation, quality control, and shipping times.

ParameterRequiredDescription
productRequiredProduct name or description
sourceOptionalPreferred sourcing platform
AliExpressCJ Dropshipping
/supplier product:LED face mask source:CJ Dropshipping
What you get back
  • Supplier recommendations by platform
  • Sourcing strategy & best practices
  • Quality control checklist
  • Shipping time estimates
  • Negotiation tips for better pricing
/script TIER 1

Write a complete video ad script with scene-by-scene directions. Choose your video length and style — get a script ready to hand to a UGC creator or film yourself.

ParameterRequiredDescription
productRequiredProduct name or description
lengthOptionalVideo length
15 seconds30 seconds60 seconds
styleOptionalVideo style
UGC (User Generated)ProfessionalStory-driven
/script product:portable neck massager length:30 seconds style:UGC
What you get back
  • Complete scene-by-scene script
  • Dialogue & voiceover copy
  • Visual directions & shot descriptions
  • Hook, body, and CTA structure
  • Music & editing notes
/seo TIER 1

Optimize your product page SEO for maximum organic traffic. Get an SEO-optimized title, meta description, product copy, feature bullets, and FAQ section targeting featured snippets.

ParameterRequiredDescription
productRequiredProduct name or description
keywordsOptionalTarget keywords, comma-separated
/seo product:jade roller facial massager keywords:jade roller, face massager, skincare tool
What you get back
  • SEO-optimized product title & meta description
  • Product description framework (300-500 words)
  • 5-7 keyword-rich feature bullets
  • 5 FAQ questions targeting long-tail keywords
  • Schema markup suggestions
/social TIER 1

Generate a complete social media content plan with post ideas, captions, and hashtag strategy. Choose your duration and get a full calendar ready to execute.

ParameterRequiredDescription
nicheRequiredYour niche or brand focus
durationOptionalPlan duration
1 Week2 Weeks1 Month
/social niche:minimalist home decor duration:2 Weeks
What you get back
  • Full content calendar with posting schedule
  • Post ideas for each day
  • Captions with hooks & CTAs
  • Hashtag strategy (branded + trending)
  • Content mix: educational, entertaining, promotional
/funnel TIER 1

Build a complete sales funnel strategy from ad click to checkout. Includes landing page copy, benefits sections, FAQs, and urgency elements — everything you need to maximize conversions.

ParameterRequiredDescription
productRequiredProduct name or description
goalOptionalFunnel goal
Direct SaleLead Generation
/funnel product:teeth whitening kit goal:Direct Sale
What you get back
  • Full funnel strategy (awareness → consideration → purchase)
  • Landing page headline & hero copy
  • 4-6 benefits section with icons
  • 5-7 objection-busting FAQ answers
  • Urgency elements (countdown, scarcity, limited offers)
/upsell TIER 1

Generate upsell and cross-sell strategies to maximize your average order value (AOV). Get bundle ideas, post-purchase offers, and copy for each — the easiest way to increase revenue per customer.

ParameterRequiredDescription
productRequiredProduct name or description
aovOptionalCurrent average order value (e.g., "$29.99")
/upsell product:yoga mat aov:$34.99
What you get back
  • Upsell product recommendations
  • Cross-sell complementary products
  • Bundle strategies with pricing
  • Post-purchase offer sequences
  • Copy for each upsell/cross-sell offer

Ready to start?

Join our Discord and try Mulax free — 4 commands, no credit card required.

Join Discord →