From zero to winning product in 3 steps
Mulax is an AI-powered Shopify dropshipping assistant that lives in Discord. 18 commands covering every stage of your business — from finding products to scaling ads.
Getting Started
How Mulax works
No software to install. No dashboards to learn. Just type a command.
Join the Discord
Join our server and pick your tier — Free, Tier 1 ($49/mo), or Tier 2 ($99/mo). Free gets you 4 commands with 5 daily uses.
Type a command
Head to #bot-commands and type any slash command. Tell Mulax what product, niche, or competitor you're working with.
Get AI-powered results
Mulax analyzes your input and returns detailed, actionable results in seconds — unique to your product, not templates.
Command Reference
Every command, explained
Click any command to jump to its full breakdown.
AI-powered product research and validation. Tell Mulax your category, trend preference, and revenue goal — it returns scored product recommendations with market analysis, competition levels, profit potential, and supplier suggestions.
| Parameter | Required | Description |
|---|---|---|
| category | Required | Product category to research BeautyTechHomeFitnessFashionPetKitchenOutdoorBabyAuto |
| trend | Required | Trend direction to focus on 📈 Trending Up📉 Trending Down📊 Stable |
| revenue | Required | Monthly revenue target (e.g., "$5000") |
| target_age | Optional | Target age group 18-25 (Gen Z)25-35 (Young Millennials)35-45 (Millennials)45-55 (Gen X)55+ (Baby Boomers) |
| target_platform | Optional | Advertising platform Meta (Facebook/Instagram)TikTok ShopGoogle AdsAll Platforms |
- Product recommendations with AI scoring (1-10)
- Market demand & search volume analysis
- Competition level assessment
- Estimated profit margins & revenue potential
- Supplier suggestions & estimated costs
- Platform-specific launch strategy
Generate 10 unique ad copy variations for your product. Each variation is crafted for different angles — pain points, benefits, social proof, urgency, and more. Works for Facebook, Instagram, and TikTok ads.
| Parameter | Required | Description |
|---|---|---|
| product | Required | Product URL or description (e.g., "portable blender" or a Shopify product link) |
- 10 unique ad copy variations
- Multiple angles: pain point, benefit, social proof, urgency, curiosity
- Headlines, primary text, and CTA for each
- Optimized for Facebook, Instagram & TikTok
Generate a complete Shopify product page — from the headline to the buy button. Includes persuasive descriptions, benefit-driven bullet points, trust badges, and urgency elements designed to convert browsers into buyers.
| Parameter | Required | Description |
|---|---|---|
| product | Required | Product URL or niche description |
- Attention-grabbing product title
- Persuasive product description (300-500 words)
- Benefit-driven bullet points
- Trust & social proof elements
- Call-to-action copy
Generate 10 viral, scroll-stopping hooks for your ads and content. The first 3 seconds decide if someone watches or scrolls — these hooks are designed to stop thumbs dead.
| Parameter | Required | Description |
|---|---|---|
| product | Required | Product name or description |
| platform | Optional | Target platform TikTokFacebookInstagramYouTube |
| style | Optional | Hook style CuriosityShockStoryQuestionStatistic |
- 10 scroll-stopping hooks
- Platform-optimized language & tone
- Mix of styles (curiosity, shock, story, etc.)
- Ready to use as video openers or ad headlines
Your personal AI dropshipping consultant. Ask anything about Shopify, ads, suppliers, scaling — and it remembers your conversation context so follow-up questions work naturally.
| Parameter | Required | Description |
|---|---|---|
| question | Required | Any dropshipping question |
- Expert-level AI answer tailored to your question
- Actionable steps you can implement immediately
- Context-aware — remembers your previous questions in the session
Smart pricing calculator with full profit projections. Factors in product cost, shipping, payment processing fees (3%), and your target margin to give you an optimized pricing strategy.
| Parameter | Required | Description |
|---|---|---|
| product | Required | Product URL or description |
| target_margin | Required | Target profit margin percentage (e.g., 30) |
- Recommended retail price
- Full cost breakdown (product, shipping, processing)
- Profit per unit at different price points
- Competitor price comparison
- Volume-based profit projections
Discover trending products and emerging niches before they go mainstream. Mulax analyzes market velocity, search trends, and social signals to surface winning opportunities.
| Parameter | Required | Description |
|---|---|---|
| category | Optional | Product category Beauty & SkincareTech & GadgetsHome & LivingFitnessFashionPetKitchenOutdoor |
| timeframe | Optional | Trend timeframe This WeekThis MonthThis Quarter |
| target_age | Optional | Target age group 18-2525-3535-4545-5555+ |
| target_platform | Optional | Target platform MetaTikTok ShopGoogle AdsAll Platforms |
- Trending product opportunities with momentum scores
- Niche analysis & market velocity
- Competition assessment
- Best platforms & audiences for each trend
- Early-mover advantage tips
Generate a complete 5-email marketing sequence. From the welcome email to the final push — each email is crafted with subject lines, preview text, and full body copy ready to paste into Klaviyo or any email platform.
| Parameter | Required | Description |
|---|---|---|
| product_type | Required | Product type or niche (e.g., "skincare" or "fitness gadgets") |
- Email 1: Welcome & brand introduction
- Email 2: Value & education
- Email 3: Social proof & testimonials
- Email 4: Urgency & scarcity
- Email 5: Final push & offer
- Subject lines, preview text, and full body copy for each
Competitor analysis powered by Meta Ad Library insights. Drop a competitor's URL or brand name and Mulax breaks down their strategy, ads, positioning, and weaknesses you can exploit.
| Parameter | Required | Description |
|---|---|---|
| competitor | Required | Competitor URL or brand name |
| target_age | Optional | Target age group 18-2525-3535-4545-5555+ |
| target_platform | Optional | Target platform MetaTikTok ShopGoogle AdsAll Platforms |
- Competitor strategy breakdown
- Ad creative & copy analysis
- Estimated ad spend & targeting
- Positioning & messaging analysis
- Weaknesses & opportunities to exploit
Generate 5 complete A/B testing angles with ad scripts and metrics to track. Stop guessing what works — let AI design your split tests with clear success criteria.
| Parameter | Required | Description |
|---|---|---|
| product | Required | Product URL or description |
- 5 unique A/B test variations
- Ad scripts for each variation
- Key metrics to track (CTR, CPA, ROAS)
- Success criteria & when to call a winner
- Budget allocation recommendations
Generate a full creative brief for your ad campaign. Hand this to a designer, UGC creator, or use it yourself — includes visual direction, copy variations, and CTA recommendations.
| Parameter | Required | Description |
|---|---|---|
| product | Required | Product name or description |
| platform | Optional | Ad platform Meta (Facebook/Instagram)TikTokGoogleYouTube |
| budget | Optional | Daily or total ad budget (e.g., "$50/day") |
- Complete creative brief with visual direction
- Ad concepts & angles
- 3 description variations
- CTA button recommendations
- Platform-specific format guidance
Build deep target audience personas for your product. Understand exactly who your buyer is — their demographics, interests, pain points, and where to find them online.
| Parameter | Required | Description |
|---|---|---|
| product | Required | Product name or description |
| niche | Optional | Product niche or market (e.g., "fitness", "beauty") |
- 2-3 detailed buyer personas
- Demographics: age, gender, income, location
- Psychographics: interests, values, lifestyle
- Pain points & buying triggers
- Ad targeting suggestions (interests, lookalikes)
Research suppliers and get a sourcing strategy for your product. Find reliable suppliers, compare platforms, and get tips on negotiation, quality control, and shipping times.
| Parameter | Required | Description |
|---|---|---|
| product | Required | Product name or description |
| source | Optional | Preferred sourcing platform AliExpressCJ Dropshipping |
- Supplier recommendations by platform
- Sourcing strategy & best practices
- Quality control checklist
- Shipping time estimates
- Negotiation tips for better pricing
Write a complete video ad script with scene-by-scene directions. Choose your video length and style — get a script ready to hand to a UGC creator or film yourself.
| Parameter | Required | Description |
|---|---|---|
| product | Required | Product name or description |
| length | Optional | Video length 15 seconds30 seconds60 seconds |
| style | Optional | Video style UGC (User Generated)ProfessionalStory-driven |
- Complete scene-by-scene script
- Dialogue & voiceover copy
- Visual directions & shot descriptions
- Hook, body, and CTA structure
- Music & editing notes
Optimize your product page SEO for maximum organic traffic. Get an SEO-optimized title, meta description, product copy, feature bullets, and FAQ section targeting featured snippets.
| Parameter | Required | Description |
|---|---|---|
| product | Required | Product name or description |
| keywords | Optional | Target keywords, comma-separated |
- SEO-optimized product title & meta description
- Product description framework (300-500 words)
- 5-7 keyword-rich feature bullets
- 5 FAQ questions targeting long-tail keywords
- Schema markup suggestions
Generate a complete social media content plan with post ideas, captions, and hashtag strategy. Choose your duration and get a full calendar ready to execute.
| Parameter | Required | Description |
|---|---|---|
| niche | Required | Your niche or brand focus |
| duration | Optional | Plan duration 1 Week2 Weeks1 Month |
- Full content calendar with posting schedule
- Post ideas for each day
- Captions with hooks & CTAs
- Hashtag strategy (branded + trending)
- Content mix: educational, entertaining, promotional
Build a complete sales funnel strategy from ad click to checkout. Includes landing page copy, benefits sections, FAQs, and urgency elements — everything you need to maximize conversions.
| Parameter | Required | Description |
|---|---|---|
| product | Required | Product name or description |
| goal | Optional | Funnel goal Direct SaleLead Generation |
- Full funnel strategy (awareness → consideration → purchase)
- Landing page headline & hero copy
- 4-6 benefits section with icons
- 5-7 objection-busting FAQ answers
- Urgency elements (countdown, scarcity, limited offers)
Generate upsell and cross-sell strategies to maximize your average order value (AOV). Get bundle ideas, post-purchase offers, and copy for each — the easiest way to increase revenue per customer.
| Parameter | Required | Description |
|---|---|---|
| product | Required | Product name or description |
| aov | Optional | Current average order value (e.g., "$29.99") |
- Upsell product recommendations
- Cross-sell complementary products
- Bundle strategies with pricing
- Post-purchase offer sequences
- Copy for each upsell/cross-sell offer
Ready to start?
Join our Discord and try Mulax free — 4 commands, no credit card required.
Join Discord →